1959:
In a deal completed Friday Mr. and Mrs. Don Wernli purchased
the Majestic and Rio Theaters in Dallas from Faust & Payne,
Inc., Realtors, of Portland. The deal does not include the
Majestic building, but the Lease from C. L. Crider. The Majestic
equipment will be dismantled and taken out and the deal closes
it to use as a theater for 10 years.
The Wernlis, who operate the Motor-Vu Drive In theatre on
South Fir Villa Rd, expect to have the Rio in operation by
August 1959. They plan to install a new wide screen, redecorate
the interior and make necessary repairs. Don stated Friday
it would definitely be opened by late summer and would operate
throughout the winter.
Faust & Payne acquired the Dallas theater property from
Mr and Mrs. Greg Kershul, now of Seaside, in a trade in 1954.
They operated it with Elmer Parke as manager for a number
of years and since have sold it twice, the last time to Johnny
Newton of Sacramento. Both theaters have been closed about
30 days.
Wernli came here in December, 1945 from Vancouver to operate
the two Dallas theaters for Jesse Jones, Portland theater
man who had acquired them from Mrs. Irene Adam, who had operated
them after the death of her father, George W. Gould. Wernli
continued as manager until Jones sold to the Kershuls in 1952.
Owners
of Rio/Fox Theater Timeline
Opening Day of Orginal Rio (Year
Unknown): George W. Gould
Before Jesse Jones (Year Unknown):
Mrs. Irene Adam (Daughter of Gould)
Prior to 1945 (Specific Year Unknown)
- 1952: Jesse Jones (created current theatre
in 1949)
(Don Wernli - Manager/Operator 1945 - 1952 ran Rio and Majestic)
1952 - 1954: Greg Kershul
1954 - 1959: Faust & Payne
(Elmer Parke - Manager/Operator)
1954 - 1959: Faust & Payne Sold
it twice. First Unknown. Second to Johnny Newton.
But, both deals fell through, so they got it back.
1959 - 1979: Don Wernli
1979 - 1985: Luxery Theatres
(Tom Moyer) who became Act III, then Regal
1985 - 2007: Ron Burch
(Rio renamed to Fox in 1985)
2007 - Today: Jeff and Robin
Mexico
More Info:
The original theatre was located perpindicular to the current
theatre, at the rear of the building with the furniture
store in the front 3/4's of current auditorium and snack
bar. The theatre was positioned to the left of current screen
with wooden sloped floor. The auditorium actually went to
the back of the current Paint Store. You can still see architectural
history behind the coffee shop (where projection booth was
located) and paint store. Jesse Jones created the New Rio
Theatre in 1948 into its current configuration after the
Furniture Store caught Fire.
Ron Burch took over the Rio and the Motor Vu at the same time
in November of 1985 from Luxury Theatres (Tom Moyer), later
Act III, later Regal. The name change from Rio to Fox happened
then and was re-opened as the Fox Theatre on December 6, 1985.
Luxury had closed the Motor Vu for the season and had no plans
at that time to re-open either theatre (the Rio, had never
run concurrently with the Drive In. When the Drive In was
open, the Rio closed, and vice-versa). After Ron Burch took
over, the Fox Theatre operated 7 days week, 52 weeks a year.
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Prior
to 1948 Rio was in rear
of furniture store |
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1948
Rio Created in current position |
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